U.S. iOS Social Networking Leaders in Q4 2020: A Data Overview by Sensor Tower

As the final quarter of 2020 unfolded, the social networking landscape on iOS in the United States saw varied patterns in user engagement and financial metrics. Here's a concise look at how five prominent apps fared during this period, according to Sensor Tower's data.

BIGO LIVE-Live Stream, Go Live experienced a revenue increase, with figures climbing from approximately $1.6M in late September to nearly $1.9M by the end of December. The app's downloads saw an upward trend, starting at around 82K and peaking at 145K in mid-December before settling at approximately 128K. Weekly active users grew consistently, from 332K to 439K over the quarter.

Plenty of Fish Dating App showed fluctuating revenue, with a high of over $1M in late September, dipping to around $784K in early December, and recovering to about $820K by the year's end. Downloads remained relatively stable, with a slight increase from 68K to 76K. Active users peaked at 720K in early November but saw a decline to around 669K by the close of Q4.

IMVU: 3D Avatar Creator & Chat revenue peaked at over $1.1M in the weeks leading to Christmas, contrasting with around $857K at the quarter's start. Downloads fluctuated, with a significant rise in December, reaching over 121K. The weekly active users count saw a dip in November but rose again to around 671K by December's end.

Tagged Dating App: Meet & Chat generated revenue with a noticeable peak of $862K in mid-October and ending the quarter at around $844K. Downloads showed modest growth, from 22K to 25K. The app's active users saw a slight increase, from 65K in late September to roughly 69K by the end of December.

Facebook, despite being a long-established player, saw its revenue fluctuate, with an early October high of $733K and a close of approximately $840K. Downloads surged to 585K in late October and ended at around 619K. Weekly active users showed a general upward trend, starting at 112M and peaking at 117M in early December before a slight dip to 116M.

For more detailed insights and the latest data on app performance, visit Sensor Tower.